ITG Re-brand
To accompany ITG’s launch of their new positioning statement, “Building the New Buyside,” I developed a new look for their corporate brand. Colorful spheres representing the “new buyside” and an arc inspired by their logo, make up the core elements of the new brand. I was responsible for expanding the brand into brochures, ads, product cards, environmental graphics, interactive components, and finally an updated brand guidelines booklet.
© 2009 Gary Wentz
